www.FathomEvents.com

DreamWorks Animation SKG, Inc. (NYSE: DWA) and PepsiCo’s SoBe Lifewater today announced that they have joined together with Intel Corporation and NBC to create a first-of-its kind, nationwide ‘Monstrous’ 3D event for Super Bowl XLIII. This first-ever all 3D Super Bowl commercial break event will mark the debut of DreamWorks Animation’s premier 3D movie trailer for its upcoming feature film, “Monsters vs. Aliens,” which comes to theaters in the U.S. on March 27th.

In addition, the timeslot will feature a 60-second 3D SoBe Lifewater commercial marking the return of the ultra-hip SoBe lizards, who made noise during last year’s Super Bowl broadcast with one of the most talked about spots. DreamWorks Animation’s history-making 3D movie trailer was animated using Intel’s latest, high-performance processing technologies and will be broadcasted along with the SoBe television spot at the end of the second quarter of the game, which airs on NBC on Sunday, February 1, 2009. Viewers will have the opportunity to re-use their glasses for a special 3D episode of NBC’s hit comedy “Chuck,” airing Monday, February 2, 2009 (8-9pm ET.)

Intel has produced over 125 million pairs of 3D glasses, which are being distributed by PepsiCo through the SoBe Lifewater brand. The glasses will be disseminated via 25,000 SoBe Lifewater retail displays in grocery, drug and other retail venues beginning in early January and will be FREE to consumers. Should a display’s supply of glasses run out, consumers can call 1-800-646-2904 in order to obtain a pair.

Joost recently launched its new Flash-based, video service. Joost now has more than 46,000 professionally-produced videos for a total of more than 8,000 hours of video entertainment. Some of Joost’s partners include CBS (Entertainment, News and Sports, and classic library content), Showtime, Last.fm, Wallstrip, Moblogic; Viacom, including Atom, BET, CMT, Comedy Central, LOGO, MTV, The N, Nickelodeon, Spike and VH1 programming; television series and full-length feature films from Sony Pictures Television; and the Warner Bros. Television Group.

The site has also implemented a new programming guide which organizes content into three main categories: shows, music and film. These categories are then divided into genres. For instance, users can search for their favorite films under such categories as action, classics, horror, comedy, etc, making it simple for them to find exactly what they are looking for.

Below are just a few of the full-length films available on Joost:

Rudy

The Professional

The Karate Kid

Men in Black

Hoop Dreams

Ghostbusters

Tens of Thousands of Texting Moviegoers Have Spoken

One week before the national polls open, tens of thousands of texting moviegoers have spoken! Senator Barack Obama beat out Senator John McCain by moviegoers when polled via text message "who would you rather take to the movies?" Texters had no problem sounding off on who they preferred when it came to catching a flick with the two presidential candidates. Senator Obama easily raked in the most votes with 83% of all text messages compared to McCain's 17%. Currently Senator McCain is not only trailing in moviegoer polls, but national presidential polls as well. "Indications are it's linked to the fact that Obama has adapted the tech talk of our users", said Chris Geromini, head of the mobile service which gives people movie showtimes and movie news. From the start, Senator Obama has branded himself as cutting-edge, with the crowning point a record setting text message blast to millions of Americans naming his running mate back in August. In the spirit of the upcoming election, popular mobile website 43KIX.com sent the text message poll to more than 35,000 moviegoers from large cities to small towns with all ages weighing in.

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